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The Imagineering Story
S01 E03 / THE MIDAS TOUCH
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EP 01
THE HAPPIEST PLACE ON EARTH
EP 02
WHAT WOULD WALT DO?
EP 03
THE MIDAS TOUCH
EP 04
HIT OR MISS
EP 05
A CAROUSEL OF PROGRESS
EP 06
TO INFINITY AND BEYOND
THE MIDAS TOUCHMichael Eisner and Frank Wells save Imagineering and encourage widespread growth. They make Disney cool and relevant with teenagers. Every design project the Imagineers touch turns to gold. The crown jewel, Euro Disneyland, goes over budget and encounters resistance. Poor press coverage and cultural missteps cause low attendance. Humbled, management shies away from future Magic Kingdoms.
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