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The Century of the Self

S01 E01 / HAPPINESS MACHINES

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EP 01

HAPPINESS MACHINES

EP 02

THE ENGINEERING OF CONSENT

EP 03

THERE IS A POLICEMAN INSIDE ALL OUR HEADS. HE MUST BE DESTROYED

EP 04

EIGHT PEOPLE SIPPING WINE IN KETTERING

HAPPINESS MACHINESThe story of the relationship between Sigmund Freud and his American nephew, Edward Bernays. Bernays invented the public relations profession in the 1920s and was the first person to take Freud's ideas to manipulate the masses. He showed American corporations how they could make people want things they didn't need by systematically linking mass-produced goods to their unconscious desires.

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